Iredale Mineral Cosmetics


Iredale Mineral Cosmetics began with Jane Iredale asking herself a simple question that many of us have probably asked ourselves: What can I do to make my life more useful?

Jane learned how important radiant, healthy skin is for women’s confidence, and in the case of celebrities, their careers. As a casting director and producer working with actresses and models, Jane sought to enhance the lives of women, embarking on a journey to create her own cosmetics line. The Iredale Mineral Cosmetics line was founded in 1994 and became the first full makeup line on the market to offer not just coverage, but also benefits to the skin. With the goal of having the cleanest makeup possible, Jane decided to eliminate anything that was potentially irritating to the skin or bad for health in general.

In October 2017, Iredale Cosmetic Line celebrated 10 years of partnership with Living Beyond Breast Cancer, a national education and support organization whose mission is to connect people with trusted breast cancer information and a community of support. Along with that, their love of animals directs the company to help them worldwide—wolves, polar bears, endangered frogs. Locally, they support the Berkshire Humane Society, the Great Barrington Police Department K9 Program, and they’re proud to say, have a cat spa named in our honor. The company also doesn’t sell into China due to their animal testing requirements.

The Iredale Mineral Cosmetic Line offers:

  • High-performance natural ingredients
  • Innovative formulas
  • All SPF products recommended by The Skin Cancer Foundation
  • Free of parabens
  • Multifunctional with a generous price per gram
  • Tests conducted for heavy metals, phototoxity, comedogenicity, and sensitivity
  • Certified cruelty-free by CCIC
  • Support for humanitarian, cultural and green initiatives
  • Made in USA


Jane Iredale, Founder & CEO.